Think of a company, any company.
We’re flattered, but try something other than Sugar Apple Marketing.
What came to mind first? Perhaps Nike and their iconic “swoosh?” The famed golden arches of McDonald’s? Maybe the abstract but familiar stylings of an automobile manufacturer? All these companies have one thing in common.
They leap to mind because of exceptional branding.
Your brand is the first and most memorable way your company speaks to the world. But it’s not just like these companies sketched out a logo and plastered it all over their buildings. No, they had to work at building their brand, by refining their corporate voice (“Just do it.” “I’m lovin’ it.”) and carefully defining where and when their designs should be used.